Effective from 1st October 2021, AGCO has agreed changes with existing dealer partners in S. Scotland on the distribution of the Valtra and Massey Ferguson brands. These changes support AGCO’s long-term strategy driving brand exclusivity, full-line responsibility, and appropriate brand bundling to support the growth of each brand.
Following RW Crawford’s appointment as Fendt and Valtra dealers for Sussex and Hampshire and the subsequent opening in 2019 of the Billingshurst depot in West Sussex. AGCO are delighted to announce that Crawfords will be opening a new branch in Ropley, Hampshire, later this summer.
The iF Design Award is one of the world’s most prestigious design competitions. The Valtra G135 won in the vehicles category for product design.
Following the launch of the G Series last year and the A Series at the start of this year, Valtra continues its development into the fifth generation by introducing its new N and T Series tractors
Valtra’s extensive experience with factory fitted front loaders culminates this year in a completely new front loader control experience. Together with its fifth generation of tractors, Valtra is launching the completely new Precision Lift & Load app for G, N and T Series SmartTouch models.
The Valtra G135 has received the Red Dot Design Award 2021 in the Red Dot: Product Design award series. This marks already the sixth Red Dot award in Valtra’s history and demonstrates how Valtra’s success story continues with the latest, fifth, product generation of tractors.
The popular Valtra A Series, twice the recipient of the Machine of the Year award, in 2017 and in 2019, is going into its 5th generation. The tractor range is now available with many new features that have been requested by customers. The model series continues to comprise seven models to choose from, all of them available as so-called GL-models, which feature an easy-to-use mechanical transmission. The best-selling 105 and 115 horsepower model are also available with a four-step powershift transmission. In these HiTech 4 models, transmission is controlled electronically. All A Series come with Valtra’s renowned shuttle transmission including the integrated handbrake.
Valtra turns 70 in 2021 and is celebrating its anniversary in a variety of ways throughout the year. 70 years ago the focus was on the mechanisation of agriculture, while later on that focus shifted to for instance improvements in working safety, to growing farms and the success of rural businesses. Valtra’s technologies and services have always been up to the task of meeting our customers’ needs. But it’s in the last 10 years where the largest leaps have been taken. In the coming years Valtra sees digitalisation and precision farming technology change the face of farming significantly.
Valtra Connect has for several years enabled tractor owners and their local service technicians to monitor tractor data remotely. In the near future, customers can choose to make this data available to the AGCO Machine Monitoring Center, where service needs can be detected in advance through the continuous processing and analysis of the data transmitted by tractors.
The Valtra factory in Suolahti, Finland is going to become more flexible and sustainable than ever before with the addition of a new state-of-the-art paint shop. Detailed plans are currently in development and the new paint shop will start operations in 2022.
Effective 1st January 2021, Valtra dealer Kelly’s of Kilkenny, located in south east of Ireland selling new and used agricultural machinery and farm equipment, will become a new business under the name of Kilkenny Agri Machinery. These changes support the need for the business to re-focus their needs moving into 2021.
The new Valtra G135 Versu has been awarded the title Tractor of the Year 2021 Best Utility in the virtual TOTY award ceremony on 18 December 2020. The jury awarded the multipurpose and utility tractor above 70 horsepower that offers the best solutions available on market.
At a time in the world where we need collaboration and unity more than ever, it’s great to see two dealerships working together to create a clear pathway for both of their businesses.
Chandlers (Farm Equipment) Ltd and Lister Wilder have both steadily expanded over the past half century, developing their businesses independently whilst sharing some very similar family values. The synergy extends to the franchises, with both family-owned companies having grown around the Massey Ferguson, Fendt and Valtra franchises, with Chandlers currently operating from 7 depots covering primarily Lincolnshire and the East Midlands, and Lister Wilder operating from 8 depots covering Oxfordshire and the South-Central region.
Effective 1st October 2020, AGCO has agreed changes with existing dealer partners in Scotland on the distribution of the Valtra brand. These changes support AGCO’s long-term strategy driving brand exclusivity, and building dealer viability over the long-term, and will be fully implemented by 1st April 2021.
Brand-new model series for Valtra
The G Series is the first in the 5th generation of Valtra tractors and at the same time a brand-new model series that fits between the popular A and N Series. The G Series is also the first tractor in the 100–145hp range to offer SmartTouch controls as well as full precision farming capabilities.
Wayline Assistant enhances automated steering
Valtra G, N, T and S Series tractors are all designed for precision farming. Now a new Wayline Assistant option will be offered together with Valtra Guide automated steering for these tractor series.
New strategy and new look
Valtra has set a new vision to offer its customers the best tractor user experience in the industry. The new vision encompasses the total user experience rather than focusing on the tractor alone.
Valtra is unveiling new vineyard and orchard tractors at Agritechnica. The F Series comprises four models ranging in output from 75 to 105 horsepower.
The base model is approximately 1.5 metres wide and the narrow model just 1.3 metres wide. Standard equipment includes a heated and air-conditioned cab, and the wider model is also available with an open cab and rollover protection structure (ROPS). The height of the open cab model when ROPS is not deployed is just 1.4 metres, making it ideally suited for covered and pergola farming techniques.
Valtra has revealed the final design of their heads up display (HUD) SmartGlass at the 2019 Agritechnica Show.
Positioned in the centre of the tractor’s front windscreen, Valtra SmartGlass is based on transparent display technology, laminated between two glass surfaces. This makes the solution very robust and suitable for demanding operation conditions of agricultural machinery.
The Valtra N154e Versu is more than just a tractor. The N154e Versu means the possibility of tailoring the tractor precisely for individual needs already on the production line and in the Unlimited Studio, where only the laws of physics and road traffic regulations are the limit. The N154e also means tractor-related services, such as Valtra Connect remote monitoring, comprehensive service packages, extended warranties, remanufactured parts, environmentally friendly Neste My diesel and connectivity to other technologies on the farm. The Valtra N154e Versu is not just a machine, but rather an entire lifespan solution that comprises multiple services.
Valtra has taken a step beyond precision farming and is now aiming at Smart Farming. Smart Farming involves more than just adjusting tractor functions based on location information or some other individual technology. Instead, it is an integral part of the entire ecosystem of a farm or contractor, from crop planning to financial administration and purchasing to maintenance. Smart Farming is easy, Smart Farming is profitable and Smart Farming is environmentally friendly.
Valtra is teaming up with fertiliser company Yara in a project that aims to achieve a significant reduction in the environmental impacts of meat and dairy production and increased productivity of grassland production. The three-year project will utilise Valtra Smart Farming technologies such as Valtra Guide, Section Control, Variable Rate Control and Valtra Connect telemetry.
Robotic vacuum cleaners and lawnmowers are already reality, but can the same idea be applied to a 7-ton machine clearing an airstrip from snow? To show it can, Valtra and Nokian Tyres partnered up with three other Finnish companies in March 2019 for a joint proof-of-concept project at the European Union’s northernmost airport. Two Valtra T254 Versu equipped with Nokian Hakkapeliitta TRI tires and each pulling a 4.5 m wide sweeper blower autonomously cleared the runway at Ivalo airport in Finnish Lapland.
At the end of February this year, there was a special opportunity to celebrate the handover to a new owner of already one thousand VALTRA tractor imported into the Czech Republic and the Slovak Republic. Exclusive importer of Valtra tractors situated in the city Beroun - company TOPAGRI s.r.o., together with the Embassy of the Republic of Finland, organized a dignified reminder of this milestone at the residence of the Finnish ambassador in Prague.
Valtra celebrates a new addition to the list of awards presented to its fourth generation at the SIMA Show 2019 in Paris. The new A Series HiTech 4 models have been awarded the ‘Machine of the Year’ title in the category of tractors under 150 hp.
Valtra will update N, T and S Series tractors above 130 kW to stage V emission standards during 2019. At the same time several new features will be introduced that improve operator comfort and reduce the overall cost of ownership of the machine.
Valtra is to introduce the AIRES air-suspended front axle option on the Valtra N Series range in 2019.
Air suspension is widely used on commercial vehicles, but on tractors it has been a unique Valtra feature for the last 25 years. An air-suspended front axle offers a faster response and better shock absorption level particularly in fast axle movements and when the axle load is changing rapidly like in front loader use. This makes operator comfort and traction superior over hydro-pneumatic solutions.
Valtra introduces service offering to maximize machine uptime
Valtra customers can now benefit from the Valtra “Connect, Care & Go” service offering allowing them to access a range of services related to their machine at a fixed cost.
The Valtra A Series has now become more versatile and comfortable with the introduction of the new A104 and A114 models with HiTech 4 transmission.
The winners of the 2018 Valtra Design Challenge were announced at the EIMA Show in Bologna, Italy. The competition which started in April and ended on September 23rd was targeted globally to designers, academic design students, design studios and automotive suppliers. This year’s challenge was to design the multi-purpose vehicle of the future: a machine that can handle multiple tasks to meet future needs and that is more efficient than today’s highly specialized machines.
Nokian Tyres and Valtra have set the world record for snow removal with an autonomous tractor. The speed record was set in March 2018 using an unmanned Valtra T254 Versu tractor equipped with Nokian Hakkapeliitta TRI tyres. Operated without a driver, the tractor ploughed snow on a closed road in Southern Finland at 73.171 km/h (45.466 mph).
Trelleborg has joined the Valtra Smart Tour 2018 roadshow as an official partner. The Valtra Smart Tour demo fleet is equipped with Trelleborg tyres and Trelleborg will have a stand at Smart Tour locations. With the collaboration, both Valtra and Trelleborg aim to provide their customers with a more comprehensive customer experience at the roadshow and offer a good platform to deepen the discussion about Valtra tractors and Trelleborg tyres.
Valtra´s newest model series, Valtra A4 (75–130hp), has won the Red Dot 2018 Design Award in the category ‘Commercial Vehicles’. This award is a continuation to Valtra´s success in the world´s most famous and prestigious design award competition in which Valtra was recognised also in 2016 and 2017. The Red Dot Design Award recognises the high-design quality of the A4 Series tractor.
The finals of the Valtra Master Cup were held in March among the winning drivers from last year’s national competitions. The most skilful Valtra driver proved to be Radoslav Račák from Slovakia followed by Tets Kalvis from Latvia in second and Jean-Philippe Paraire from France in third.
Concrete steps towards a cleaner future. Valtra has become the first tractor factory in the world to begin using Neste MY Renewable Diesel as the start-up fuel for all new tractors. As a result, around 700,000 litres of fossil diesel fuel will be replaced each year by 100-percent renewable fuel.
Valtra’s new armrest and user interface SmartTouch has won the iF Design Award, one of the world’s most prestigious design awards. This year over 6400 designs from 54 countries participated in the competition. The winners were picked by an international jury of 63 experts.
Valtra SmartTour is a full, all renewed Valtra experience on wheels. Every year we go on the road across Europe, visiting the most central locations for our customers and fans. This year we showcase the very best solutions for your smarter work - the revolutionary new armrest, Valtra SmartTouch for N, T and S series as well as the complete 4th generation line-up of Valtra tractors, including our award winning T Series and the all new A Series. Welcome aboard!
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