Valtra awarded again – G135 wins iF Design Award
The iF Design Award is one of the world’s most prestigious design competitions. The Valtra G135 won in the vehicles category for product design.
Launched last year, the new Valtra G Series continues to attract recognition. The G135 was the only tractor to be awarded in this year’s if Design Award competition. Jury members praised the G135 model as the best overall package in its category. Earlier this year, the G Series also won the Red Dot Design Award 2021 in the Red Dot: Product Design award series with the same G135 model.
“I have to say, winning in the highly competitive iF Design Award competition with the completely new Valtra G135 is really quite stunning."
“I have to say, winning in the highly competitive iF Design Award competition with the completely new Valtra G135 is really quite stunning. Never before has the same machine managed to grab an award at both the Red Dot and iF design awards, but that's exactly what happened on Valtra’s 70th anniversary, which is undeniably a very nice cherry on top of the party cake!” comments Kimmo Wihinen, Industrial Design & User Experience Manager at Valtra.
The G135 was considered by the jury to be particularly innovative in the field of design, to stand out from the crowd and to support the Valtra brand. The Valtra G Series is a little giant, a compact multipurpose tractor that can be operated comfortably while performing tasks effortlessly. The G Series combines a compact size with agility and a modern design. The G Series is also the perfect tractor for front-loader tasks. The tractor’s ease of use also received a lot of praise from the jury.
“It was also particularly nice that the jury praised not only the successful and unique design of the G Series, but also its functionality."
“It was also particularly nice that the jury praised not only the successful and unique design of the G Series, but also its functionality. These are ultimately work machines, and we really focus a lot of attention on usability and work efficiency, which also have a big impact on the daily lives and work of our customers. For example, the very low engine cover, the narrow front frame, the large panorama window and the easy-to-use interface are not just design considerations. Above all, they contribute towards an agile, compact and productive front-loader tractor,” Wihinen says, emphasising the importance of design.
Immediately after its launch in 2020, the G Series was awarded the title Tractor of the Year 2021. The tractor’s cab features other award-winning design in the form of the Valtra SmartTouch armrest, which was previously honoured with the Red Dot Design Award and iF Design Award.
Deliveries of the new Valtra G Series are in full swing in Europe, and customers can experience the award-winning tractor at Valtra dealerships or in Valtra’s virtual showroom at showroom.valtra.com.
Winners of the iF Design Award are chosen by an international jury of 98 high profile design experts. This year’s competition attracted 9509 entries from 52 countries.