LAMMA 2024

The 41st LAMMA Show was one of the biggest in the events history! Taking place on the 17th and 18th January at the NEC, Birmingham the show helped to attract over 40,000 visitors during the event.

The new S6 on display at LAMMA.

Q Series in the Demo Arena in Hall 10.

Sky Cab with Unlimited VIEW.

With a smart, fresh new look for 2024, the Valtra stand in Hall 9 was buzzing from the moment the doors opened. It was the first opportunity to showcase the new S6 Series to the UK market and it didn’t disappoint. The eye-catching Amber design package certainly helped to turn a few heads! 

As well as the S6, our entire range of award-winning 5th gener-ation A, G, N, T and Q Series tractors were on display. Proud of our heritage, we also had a very special Valmet 20 on display too. The Demo Zone in Hall 10 also gave us the opportunity to promote the key features of the Q Series with a series of timed demonstrations throughout the 2-day event.

The Valtra team were joined by colleagues from AGCO Parts and Customer Support, who had their own dedicated area on the stand for the very first time. Also at the show were key members of the Valtra Unlimited and Smart Agricultural Engineering teams who demonstrated several products including the all-new Smart Top Link and Unlimited VIEW.

For the seventh year in a row, LAMMA 2025 will once again be held at the NEC on the 15th – 16th January 2025. Please keep an eye on our social channels for more information. 


Text Sarah Howarth Photo Tom Wragg