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News / Press releases / 2011 / Valtra is the official tractor of Santa Claus

Valtra is the official tractor of Santa Claus


Valtra has reached an agreement with the Santa Claus Foundation, making Valtra the official tractor of Santa Claus.

Choosing a tractor was easy for Santa Claus, as both he and Valtra are from the Far North. Santa Claus is particularly happy with the fact that Valtra tractors can function as effectively in the cold of Lapland as in the heat of Brazil.

According to the agreement, Santa Claus will appear in a variety of ways in Valtra’s marketing activities. All tractors manufactured during the course of November and December will come with a Santa Claus sticker and a Christmas card inviting the new owner to participate in a competition. Customers are being asked visit the Valtra website to relate their own experiences with customising Valtra tractors. First prize in this international competition is a visit to the Valtra factory and Santa Claus himself.

The Santa Claus Foundation is an internationally active organisation that donates a portion of its proceeds to charity. Valtra hopes to continue and extend its co-operation with the foundation in the coming years. The aim is to highlight the fact that Valtra is the only official tractor of Santa Claus throughout the world.

Valtra Inc. develops, manufactures, markets and services Valtra tractors. Valtra is the leading tractor manufacturer in the Nordic countries and the second most popular brand in Latin America. Total production in Finland and Brazil amounted to 22,000 tractors in 2010. Valtra is a worldwide brand of AGCO Corporation.

AGCO, Your Agriculture Company, (NYSE: AG), a Fortune 500 company, was founded in 1990 and offers a full product line of tractors, combines, hay tools, sprayers, forage equipment, tillage, implements, and related replacement parts. AGCO agricultural products are sold under the core brands of Challenger®, Fendt®, Massey Ferguson® and Valtra®, and are distributed globally through more than 2,600 independent dealers and distributors, in more than 140 countries worldwide. Retail financing is available through AGCO Finance for qualified purchasers. AGCO is headquartered in Duluth, GA, USA. In 2010, AGCO had net sales of $6.9 billion. Please visit our website at



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